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Branding
LOGOS
FONTS
Helvetica
a b c d e f g h i j k l m n o p q r s t u v w x y z
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COLOR PALETTE
#8BB288
#516B52
#F1F0EF
#033324
#03853E
MOODBOARD
PLP TV
We Created PLP TV as the events meeting recap and interviews of guests on the program
Traditional Marketing
The design of flyers and in-person traditional materials to reach students in different ways.
About PLP
"The Professional Leadership Program (PLP) cultivates servant leadership in students at the University of North Texas through weekly workshops & connection with industry mentors. Students develop competency in soft skills like stewardship, communication, teamwork, inclusion, problem-solving, and ethical practice."
Strategy
Create a semester-long Marketing Plan, amplifying social media presence by consistently posting 3-4 times weekly, including video reels and posts.
Improved social media branding by establishing a uniform color scheme and templates, resulting in a cohesive aesthetic
Use marketing as a recruitment strategy by using a mix of digital and traditional marketing such as flyers and Email Marketing
Outcome
PLP had a consistent social media presence that caught the attention of the PLP board of directors, College of Business Dean, and UNT staff. A plus is that multiple students were interested in the program just by looking at our socials.
PLP had consistent branding and social media templates that helped the future social media directors.
Our recruitment efforts increased by 30% with our new ways of marketing newsletter emails sent to prospective students