Case Studies:
Proof that Excellence Delivers
Real Results for
Real Law Firms
PI Lawyer's Success Story: 23 Leads in One Month
Personal Injury Attorney
A personal injury attorney was struggling to bring in clients. Because of the emotional and physical state of the victim after a personal injury, it wasn't easy to identify them, reach out, and convince them to take legal action.
The Problem
A personal injury attorney was struggling to bring in clients. Because of the emotional and physical state of the victim after a personal injury, it wasn't easy to identify them, reach out, and convince them to take legal action. While the core aim of the lawyer client was to help others fight their case against harm caused by a third person, his business also needed an inflow of cash if it were to survive.
Which is why it was great that a colleague suggested he reach out to us for assistance.
How We Fixed It
After doing our research into the services our client offered, as well as the persona of their customers, we realized a few things. The first place someone went when searching for a personal injury lawyer was the internet – a strong social media presence and Facebook ads to convey it to potential customers was a must. More importantly, reviews in the form of word of mouth or testimonials did a lot to motivate a hiring decision.
And so we combined the two for amazing results.
The Results
Our team of experts designed a Facebook ad campaign solely around video and text testimonials. In the ads, the content revolved around addressing the pain points of the clients and showcasing how the lawyer had helped people in similar situations in the past. It worked wonders. In particular, within just one month, the campaign managed to achieve:
- • 23 leads
- • A minimal cost of $59.33 per lead
Because potential customers heard details from clients who the lawyer had already won cases for, it wasn't hard for him to convert them into clients.
From Zero to Fully Booked in 90 Days
Solo Attorney
An attorney came to us with a very serious problem – he hadn't been able to onboard a client for over six months. He was getting referrals, scheduling calls, even setting up follow-up meetings.
The Problem
An attorney came to us with a very serious problem – he hadn't been able to onboard a client for over six months. He was getting referrals, scheduling calls, even setting up follow-up meetings. But somehow, he couldn't close the deal with a single client. To the point where the future was starting to look bleak.
But then he came to us and we turned things around for him.
How We Fixed It
We realized that the leads he was generating through word of mouth and referrals weren't highly converting leads. They consisted of individuals who were looking for a free opinion here and there instead of seriously considering legal support. That is what we aimed to change with a Facebook ad campaign that targeted the right audience at the right time.
So we put our heads together and got to work.
The Results
The results were exactly what we were hoping to see. We were able to target clients who were looking to hire legal services within the next few months and wanted the best professional for the job. But portraying our guy as the ideal person to represent them, we were able to get him:
- • A total of 175 highly qualified leads within three months
- • An average cost per lead of $11.85
Through follow up calls, we found that the client was able to close enough clients to keep him busy for the next few months.
Family Law Firm Rebounds With Ads
Family Law Attorney
There was a time when lawyers could count on their clients to get them other clients – word of mouth was the best lead generation back in the day. But today, it isn't enough.
The Problem
There was a time when lawyers could count on their clients to get them other clients – word of mouth was the best lead generation back in the day. But today, it isn't enough. And a lawyer client came to us when he realized this. Back in the day, his day used to be packed with appointments – now, he barely had any leads to convert.
He came to us so that we could put right what he was doing wrong.
How We Fixed It
We realized that we needed to pull the client out of a time when organic leads used to be enough and bring him toward Facebook ads. And we did just that. We designed an ad campaign that brought him in front of people looking for legal services in family law – his area of expertise. They needed him, he needed them – all we did was put them in touch. And it worked!
The Results
Within two weeks of launching the campaign, we had generated 18 high-quality leads for the client, most of which he was able to convert after one of two initial sessions. In particular, we got the following results for the client:
- • 18 leads in 14 days
- • A cost per lead as low as $7.86
The client got a short- and long-term benefit from the campaign. In addition to getting clients, he also realized that the future was digital and that he needed to be online to be seen. Digital marketing has now become an important part of his marketing strategy.
SEO Overhaul Generates 193% Traffic Spike
Law Firm in Phoenix, AZ
This lawyer client did not have full control of the site when they signed up with us. Their site structure was not SEO friendly at all and most of their content was not optimized for any particular keyword.
The Challenges
- • This lawyer client did not have full control of the site when they signed up with us
- • Their site structure was not SEO friendly at all
- • Most of their content was not optimized for any particular keyword
- • Their search visibility was almost non-existent
- • The law firm had multiple practice areas but the site was unstructured
- • They had been burnt by the Indian SEO company
- • The site's mobile load speed was improved significantly
Our Strategy
- • We did an in-depth audit of the site
- • Created a detailed plan to follow and got it approved from the client
- • In the first phase, we resolved all the structural issues of the site
- • We also resolved the technical issues to maximize the search visibility
- • We fixed the existing content to include the demanded keywords by the client
- • We created fresh, unique, and fully keyword-optimized content to gain maximum visibility
- • High-quality backlinks were added periodically to strengthen the overall SEO game
- • AMP – Accelerated Mobile Pages were created and implemented for the better mobile experience
The Results
- • This law firm website was structured for the best results
- • The site gained 193% organic traffic within the first 7 months
- • The bounce rate dropped from 96% to 68%
- • The site was ranked on the 1st page of Google for 21 competitive keywords
The Numbers Don't Lie
These results represent real campaigns for real law firms. Your results may vary based on practice area, budget, and market conditions.
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Helping law firms rise above the noise with modern, data-driven campaigns and creative branding that make a lasting impact.
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